Today, we’re incredibly excited to announce a new look for contests. Not just any type of contests—viral contests!
With Viral Contesting, engagement marketing has never been more fun.
They’re an extremely effective marketing tool to build your fanbase, engage with your audience, and generate more leads while promoting your brand and increasing sales. Most of all, contests create excitement amongst your fans—who doesn’t like a chance to win?
Previously, one click used to do the job. Now taken to the next level, Viral Contesting encourages entrants to perform social actions like referring friends, sharing, subscribing, following, or saving a track to up their odds of winning. Fans improve their chances of winning as they increase your music or event’s awareness across social media. Here's a step-by-step guide to launching your viral contesting campaign.
It’s easy. Here’s how it works:
Users enter your contest by connecting their Facebook account or signing up with their email address. From there, ToneDen captures the user's email and demographics (i.e., name, age, location, liked pages, etc.) on your behalf and stores them in your Audience. Remember: data capture is essential for retargeting.
Viral contesting prompts users to share your campaign along with other social actions to score bonus points (i.e. sharing, subscribing, following, or saving tracks) to up their odds of winning. That’s an additional 10 points, each!
Should they want to sweeten the deal? Refer-a-friend and double the points (and chances) for every friend who sign-ups before the contest ends. When users refer-a-friend, we'll email them a referral link.
Promote Your Viral Contest
Share your contest landing page with people interested in your brand or even better—get people pumped with ToneDen's Playbook: Promote a Contest with an Ad Campaign. It's the easiest and fastest way to capture subscribers, increase followers, and engagement across social media.
Get your fans excited and spread the word today!