Tyler Marenyi, better known by his stage name NGHTMRE, is an American DJ who used ToneDen to build a massive audience of loyal fans.

He used Contests and Social Unlocks to offer people a giveaway in exchange for their contact information. Today, Tyler has acquired more than 100,000 contacts that his team can leverage for future marketing campaigns.

Enter to Win

Contests remain a great tool for building a fanbase, engaging with your audience and encouraging fans to spread your message.

Tyler hosted a giveaway offering his fans a limited edition vinyl record from his personal collection. With the lure of a prize, many people shared information as part of the entry process.

After entering, fans were encouraged to share his contest on Facebook and follow NGHTMRE’s social accounts to increase their chances of winning the contest.

Contest Results

This giveaway resulted in a marketing campaign that effectively captured over 500 fan contacts and boosted his social accounts by the hundreds.

Today, Tyler and his team leverage his email list to sellout massive shows and engage with his fans on a personal level.

“Using ToneDen has been an easy experience, as the site is straightforward and intuitive. We leverage every feature throughout the duration of any release, and have seen the continual impact it has made to build our artist. Their technical support is always readily available to help with any issues and I truly appreciate their team’s dedication to their customers.” — Marta Trapella, General Manager, Prodigy Artists