Aaron Ruxbin is the marketing manager at Steez Promo. This event production company presents the Moonrise Festival in Baltimore, Maryland and hundreds of other live performances each year.

The Challenge

Aaron manages the social media and advertising campaigns for all SteezPromo’s upcoming events. He wanted to learn how ToneDen’s automatic advertising could improve their Facebook & Instagram ad campaigns. The result was a streamlined process that enabled him to maximize their digital marketing efforts.

The Solution

Instead of creating every ad one-by-one, a process that can take up to 7 hours or more each week, Aaron decided to use ToneDen to streamline SteezPromo’s campaign creation process and automatically monitor each campaign’s performance.

By inputting his creative options in ToneDen’s ad platform, Aaron automatically generated different creative combinations for each audience in minutes.

Targeting Ideal Buyers

Aaron leveraged target audience split-testing to create a powerful Facebook and Instagram targeting strategy. Using ToneDen’s Audience Builder, he chose from a variety of data sources and formulas to craft audiences best aligned for his campaign.

Instead of trying to market his event toward just a single audience that may or may not drive sales, Aaron improved his marketing strategy by advertising toward 3 different segments of people. He created lookalike audiences sourced from social data, email lists and the artists’ most dedicated fans.

Automated Campaign Management

With ToneDen’s automated budget optimization engine, Aaron doesn’t have to constantly monitor his campaigns. By re-allocating more ad spend toward the best performing audiences, ToneDen’s algorithms continuously maximize the efficiency of his digital ad spend.

Not only did this save him time, it also generated a higher return on ad spend because he was only delivering ads to audiences that were purchasing tickets.

The Result

By using ToneDen, Aaron and the Steez Promo team set up advanced marketing campaigns in minutes. They targeted the exact audiences needed to drive more awareness and ticket sales while making the most of their ad spend.

“ToneDen has helped us immensely in seeing what content our audience is most likely to interact with, as well as which segments of our audience are more likely to perform click based actions. This has helped us to improve our targeting and increase our revenue return on ad spends immensely!” — Aaron Ruxbin, Marketing Manager, Steez Promo

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