If you want to figure out how to get more followers on Spotify, take a cue from Tia Gostelow. As Tia prepared to take spring into summer with a pair of singles, “Rush” and “Psycho,” one of her goals was to increase the streams she got from Discover Weekly. Spoiler alert: using ToneDen’s Spotify Growth Playbook, Tia met that goal—and her Spotify followers have soared. 

Tia Gostelow has been making waves on the international music scene since penning her debut single “State of Art” (2016). Next came the Australian singer-songwriter’s full-length “Thick Skin” (2018), which saw incredible global playlisting. Tia’s new music is pulsing and shimmery, powerful and soulful: think the narcotized lovesickness of Beach House, but dancier. 

For a rising star, like Tia Gostelow, Spotify promotion is crucial to her marketing strategy. The world’s largest streaming platform has 200 million users—i.e., 200 million potential fans. Thanks to ToneDen’s Spotify Growth Playbook, Tia is seeing those potential fans convert to followers and listeners. As Tia’s manager Kristy Gostelow told ToneDen, the playbook is perfect for  “all artists looking to grow their audience base.”

Goodbye Ads Manager, Hello ToneDen

Kristy Gostelow, founder/director of the Kadence Group, a management group, knows artists’ time is valuable. Writing music, recording songs, performing shows, collaborating: when you spend time on something that’s not your craft—say, marketing—it needs to be time well spent.

Prior to using ToneDen, Tia’s manager relied on Facebook Ads Manager to run her paid ads for music releases and touring. These promotion efforts were effective, but they overlooked an essential piece of music marketing in 2020: Spotify.

A recommendation from a fellow artist manager changed everything. Kristy began using ToneDen, and the difference was night and day: “It's so much easier than using Facebook Ads Manager!” she reports. Ease was only half of it: with ToneDen, suddenly Tia Gostelow’s Spotify game exploded. 

The Secret to Spotify Success

ToneDen’s Spotify Growth Playbook  is one of the fastest, most cost-effective ways to get more followers and listeners on Spotify. By running paid marketing campaigns on Instagram, artists funnel Spotify users to their artist’s profile on Spotify. From the Spotify artist profile, it’s easy for listeners to follow an artist, check out their catalog, and more. The more streams a song gets, the more likely that that song will get playlisted—which is the secret to Spotify success.

For artists like Tia Gostelow, the source of those Spotify streams is huge. Your profile and catalog; Listener's own playlists and library; Other listeners playlists; Spotify algorithmic playlists like Discover Weekly, Release Radar, and Daily Mix; and Spotify editorial playlists all contribute to how much people are listening to your music. 

There’s a direct relationship between two of these stream sources: Listener's Own Playlists and Library and Spotify Algorithmic Playlists. The incremental streams that come from the first category directly influence the second. This is the driver behind ToneDen’s Spotify Growth Playbook—and the exponential power of getting streams from algorithmic playlists.

No wonder Tia Gostelow wanted to get her first single, “Rush,” on Discover Weekly as much as possible. She set up ToneDen’s Spotify Growth Playbook (a process that was “easy and straightforward”) and added more than 583 Spotify followers in just over three weeks. 

Source of Streams via Spotify for Artists Dashboard for "Rush"

Even better? Tia crushed her goal. The algorithmic playlist streams for “Rush” jumped from 13% to 26%. And the Spotify Growth Playbook’s sync with Spotify for Artists gave Tia more valuable insights: with 42% of streams coming from Listener’s Own Playlists and Library, Tia saw an undeniable lift in her visibility and the demand for her music.

Those results gave Tia the confidence to use the Spotify Growth Playbook to promote her second single, “Psycho.” That campaign, currently running, has netted her over 3,280 followers—and that number just keeps growing.

Spotify Growth Playbook — Campaign Insights Dashboard

A Must-Have in Music Marketing

Whether you’re an artist or an artist manager, whether you’re on-cycle or off-cycle, ToneDen’s Spotify Growth Playbook is a must in any music marketing strategy today. Kadence Group’s Kristy Gostelow praised the playbook, as well as the “great platform and great support from the ToneDen team.” 

That support is everything. It takes music to get fans and it takes time to make music. With ToneDen’s Spotify Growth Playbook, it’s never been simpler to get your music in front of a loyal fanbase, to grow your Spotify presence, and to get discovered. 

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