Most engagement and tickets sales come 7 days after the show announcement and 7 days before the date of the show. Therefore, a digital ad spend of $500–1000 split among the on-sale announcement and close out period can produce excellent results.
On-Sale Announcement
Drive awareness by setting up a campaign to run for a few days after the on-sale announcement. Allocate 15% of your total budget toward this campaign to let fans know that tickets for the show are officially on sale.
Close-out Period
Most people are last-minute buyers, especially when it comes to events. That is why we recommend you allocate the majority of your digital ad spend for the 7 days before the show date. Leverage the other 85% of your budget to stay top of mind with your customers, drive ticket sales and close out the show.
When you’re spending your marketing dollars, the last thing you want to be doing is guessing.
Guessing who to reach is expensive and time consuming.
Every successful advertising strategy incorporates testing multiple audiences to identify specific targeting parameters that lead to success. With ToneDen, you can easily create target audiences to test and scale for your campaign.
Once your campaign is launched, ToneDen’s Budget Optimization technology will reallocate your budget to the audience that performs the best, ensuring your digital ad spend goes further and converts more ticket buyers.
Testing multiple advertising creatives is key to building an ad that people will click on in their News Feed. Today, ads that capture attention best utilize video. ToneDen makes it easy to upload multiple video creatives and identify the ad that ticket buyers find most engaging.
Once your ad is launched, you can get insights into how well your campaign is performing.
With ToneDen, reporting is transparent and easy. You can see how much money you’ve made from your campaign, which audience is driving the most sales and which creative resonates best with your customers.
“We believe that ToneDen has allowed us to maximize the efficiency of our digital spends which result in increased ticket sales and higher audience engagement.” — Sydney Fong, Marketing Manager, Goldenvoice
Most engagement and tickets sales come 7 days after the show announcement and 7 days before the date of the show. Therefore, a digital ad spend of $500–1000 split among the on-sale announcement and close out period can produce excellent results.
On-Sale Announcement
Drive awareness by setting up a campaign to run for a few days after the on-sale announcement. Allocate 15% of your total budget toward this campaign to let fans know that tickets for the show are officially on sale.
Close-out Period
Most people are last-minute buyers, especially when it comes to events. That is why we recommend you allocate the majority of your digital ad spend for the 7 days before the show date. Leverage the other 85% of your budget to stay top of mind with your customers, drive ticket sales and close out the show.
When you’re spending your marketing dollars, the last thing you want to be doing is guessing.
Guessing who to reach is expensive and time consuming.
Every successful advertising strategy incorporates testing multiple audiences to identify specific targeting parameters that lead to success. With ToneDen, you can easily create target audiences to test and scale for your campaign.
Once your campaign is launched, ToneDen’s Budget Optimization technology will reallocate your budget to the audience that performs the best, ensuring your digital ad spend goes further and converts more ticket buyers.
Testing multiple advertising creatives is key to building an ad that people will click on in their News Feed. Today, ads that capture attention best utilize video. ToneDen makes it easy to upload multiple video creatives and identify the ad that ticket buyers find most engaging.
Once your ad is launched, you can get insights into how well your campaign is performing.
With ToneDen, reporting is transparent and easy. You can see how much money you’ve made from your campaign, which audience is driving the most sales and which creative resonates best with your customers.
“We believe that ToneDen has allowed us to maximize the efficiency of our digital spends which result in increased ticket sales and higher audience engagement.” — Sydney Fong, Marketing Manager, Goldenvoice