Since their launch this spring, ToneDen’s Growth playbooks have helped artists, creators, and influencers gain millions of followers on Spotify and Instagram. Both the Spotify Growth Playbook and the Instagram Growth Playbook use paid marketing campaigns to move potential fans to your profile page; both let you use custom creative to personalize the ads: easy to engage with in immersive Instagram Stories. 

And the stories that our clients have shared about ToneDen’s Growth playbooks all have happy endings, too. With the Spotify Growth Playbook, alt rocker Local Nomad grew his Spotify listenership by 591x. With the Instagram Growth Playbook, celeb photographer Bellamy Brewster found 1,200 new followers in days—for just $.02/follower. 

Charting your Follower Growth Into The Future

As much as we love our clients’ stories, we also nerd out over the numbers. That’s why we’ve created the Growth Calculator, a new tool available in the ToneDen interface with the Spotify and Instagram Growth Playbooks.

It’s simple. Just input your daily ad spend and your current follower count. The Growth Calculator will map out a year’s worth of progress at that rate, so you can see exactly how many followers your investment stands to net. As you’d imagine, the longer you run a campaign, the more followers you’ll add. 

Daily Ad Spend of $35/day at an Average Cost Per Follower of $1.02

The Growth Calculator lets you project, scenario plan, or, hey, just play around with what your future following might look like. It’s an easy way to see the relationship between your ad spend and your growth potential. Most importantly, it’s visual proof of the importance of running Growth Playbooks continuously. Even if you’re not launching a new product or dropping a new single, you can—and should be growing.

The Growth Calculator will map out a year’s worth of progress at that rate, so you can see exactly how many followers your investment stands to net.

Check out the Growth Calculator today and let us know how many followers you’re aiming for. We’ll get you there. 

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