In Response to COVID-19
A CASE STUDY
SOMETHING WE'VE LEARNED
AN UPDATE
Now, with the drop of his eagerly-anticipated debut LP Laps, he’s also shown that he reigns supreme at livestream marketing. To celebrate Laps’ release, Cassian threw an album release party, Cassian & Friends. The friends? None other than RÜFÜS DU SOL. The location: Twitch.
As the future of events evolves, artists like Cassian know that livestream’s where the action’s at. Twitch sees 55 million viewers consume live content each month. Add in fans on Facebook Live, Instagram TV, YouTube—that’s billions of people streaming live concerts, jam sessions, tutorials, and more every month.
Despite the potential, there’s a catch. Concert-goers are still getting used to livestreams. Think about it: It’s relatively easy to forget about an event when it doesn’t involve leaving the house. For artists, this can be stressful. You wouldn’t want to play a concert to an empty venue, and you wouldn’t want to livestream without viewers.
In the livestream marketing world, this is known as the “zero viewer problem.” Fortunately, as Cassian discovered, there’s a simple solution for it: ToneDen’s StreamLinks.
A universal marketing landing page for all of your upcoming streams, a StreamLink is a single smart link that provides an easy, gorgeous way to keep viewers in the know about when and where you’re going live. Easy to track and share, StreamLinks allow viewers to RSVP for notifications, whether your stream is a repeating event or a single date.
Irene Ku, Cassian’s day to day manager at Team Leisurely, the Australia and LA-based artist management firm, used StreamLinks to promote Cassian & Friends, with smashing results. Of the 291 people who viewed the StreamLink, 69 of them RSVP’d to the album release party. 84% of people who RSVP’d attended the event.
Ku was thrilled. “We had a strong # of RSVP's considering this was the first time we had ever done a RSVP activation. It was an easy and smooth process setting everything up and we really enjoyed the reminders that were sent to fans.”
You wouldn’t want to play a concert to an empty venue, and you wouldn’t want to livestream without viewers.
Those reminders arrived in fans’ inboxes 24 hours and 30 minutes before Cassian & Friends. With the option to sync the event with calendar apps, those fans could see reminders in their native organizers, as well. A bonus? Cassian’s team collected the emails of viewers who’d likely be interested in future livestreams.
Whether you're an artist dropping your first single or your fiftieth, you want to make your livestream presence your next big asset. That’s why Ku recommends ToneDen’s StreamLinks “for anyone who is interested in doing a livestream, big or small.”
Now, with the drop of his eagerly-anticipated debut LP Laps, he’s also shown that he reigns supreme at livestream marketing. To celebrate Laps’ release, Cassian threw an album release party, Cassian & Friends. The friends? None other than RÜFÜS DU SOL. The location: Twitch.
As the future of events evolves, artists like Cassian know that livestream’s where the action’s at. Twitch sees 55 million viewers consume live content each month. Add in fans on Facebook Live, Instagram TV, YouTube—that’s billions of people streaming live concerts, jam sessions, tutorials, and more every month.
Despite the potential, there’s a catch. Concert-goers are still getting used to livestreams. Think about it: It’s relatively easy to forget about an event when it doesn’t involve leaving the house. For artists, this can be stressful. You wouldn’t want to play a concert to an empty venue, and you wouldn’t want to livestream without viewers.
In the livestream marketing world, this is known as the “zero viewer problem.” Fortunately, as Cassian discovered, there’s a simple solution for it: ToneDen’s StreamLinks.
A universal marketing landing page for all of your upcoming streams, a StreamLink is a single smart link that provides an easy, gorgeous way to keep viewers in the know about when and where you’re going live. Easy to track and share, StreamLinks allow viewers to RSVP for notifications, whether your stream is a repeating event or a single date.
Irene Ku, Cassian’s day to day manager at Team Leisurely, the Australia and LA-based artist management firm, used StreamLinks to promote Cassian & Friends, with smashing results. Of the 291 people who viewed the StreamLink, 69 of them RSVP’d to the album release party. 84% of people who RSVP’d attended the event.
Ku was thrilled. “We had a strong # of RSVP's considering this was the first time we had ever done a RSVP activation. It was an easy and smooth process setting everything up and we really enjoyed the reminders that were sent to fans.”
You wouldn’t want to play a concert to an empty venue, and you wouldn’t want to livestream without viewers.
Those reminders arrived in fans’ inboxes 24 hours and 30 minutes before Cassian & Friends. With the option to sync the event with calendar apps, those fans could see reminders in their native organizers, as well. A bonus? Cassian’s team collected the emails of viewers who’d likely be interested in future livestreams.
Whether you're an artist dropping your first single or your fiftieth, you want to make your livestream presence your next big asset. That’s why Ku recommends ToneDen’s StreamLinks “for anyone who is interested in doing a livestream, big or small.”
