Whether it’s reorganizing the home office or cleaning out closets, taking stock of what you’ve accumulated is important. For event marketers, that means inventorying the campaigns you’re running. Tempting as it might be to adopt an ostrich-in-the-sand mentality, now is the time to be sure you’re not running ads for cancelled events. 

It might sound obvious, but the obvious things don’t always seem obvious right now. That’s why we’re reminding you:

• Pause any active campaigns for events that have been cancelled.

• Pause any active campaigns for events occurring within the eight-week period that the CDC is recommending all events for 50+ people be postponed.

• Pause any active campaigns where a shelter-in-place warning is in effect.

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