Prekindle—an event ticketing and management platform based in Dallas, TX—is expanding its digital marketing integrations by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events. With deep capabilities in music, food, arts, and community events, Prekindle is a fully matured software system flexible enough to take on the world’s most demanding clients. Clients range from music venues like Granada Theater and The Heights to artist management clients for Cody Johnson and Umphrey’s McGee.

The partnership between Prekindle and ToneDen equips event organizers on the Prekindle platform with Prekindle Spark, “enabling our clients to maximize the power of our platform by boosting sales in a way that most teams simply don’t have time to do manually,” says Pete Swulius, Co-Founder of Prekindle. Enabling event creators to get the most out of their Facebook and Instagram campaigns, ToneDen’s tightly integrated marketing solution provides an intuitive yet powerful way for event organizers to “achieve and quantify real returns on digital marketing, while at the same time adding hours back to every day to spend on being creative and growing their businesses.”

“Prekindle and ToneDen have both seen a lot of success in servicing independent music and comedy venue customers,” says Tommy Knecht, Director of Partnerships at ToneDen. “Together, the services and value provided to these venue customers compounds. We are really excited to watch this partnership flourish.”

Because of Prekindle’s targeted focus and integrations for the complexities of event marketing, ToneDen is a seamless fit. ToneDen achieves higher ROI for event promoters in part by offering features that are not otherwise available to marketers inside of native social advertising platforms. In addition to event-specific audience targeting and budget optimization, ToneDen offers pre-built campaigns called Playbooks that cover a promoter’s entire event marketing lifecycle—incorporating social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks within a single campaign. ToneDen also offers Dynamic Event Ads to remarket an entire Prekindle event calendar in just one campaign. 

“We are proud to partner with the industry leader Toneden,” says Swulius. “We believe our mutual clients will look back at this moment and say ‘That is when my business really took off.’ Automated digital marketing is the last piece of the puzzle for us.”

About Prekindle

Prekindle is a boutique ticketing company and self-serve events platform based in Dallas, TX. Founded in 2009 by musicians Dave Howard, Pete Swulius, and JR Denson, today Prekindle works with events creators across the nation. For more information visit:

About ToneDen 

ToneDen is an automated social marketing platform, helping over 1M creators, businesses, and brands grow online. For more information visit:    

Prekindle Media Contact: 

J.R. Denson, Co-Founder, Product Design & Client Relations

ToneDen Media Contact: 

Mel Mabugat-Wagner, Marketing Director

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