[Source: SquadUP via Press Release]

SquadUP, a mobile-first ticketing, event management, and audience engagement platform, is expanding its digital marketing offering by partnering with ToneDen, the event-friendly social marketing platform designed to increase ticket revenue for promoters of live events.

The partnership between SquadUP and ToneDen equips event organizers on the SquadUP platform with SquadUP Engage, a marketing platform integration created specifically to enable event organizers to get the most out of their Facebook and Instagram campaigns. ToneDen’s tightly integrated marketing solution provides an intuitive yet powerful way for event organizers to increase sales and maximize marketing returns.

SquadUP Engage Platform

“SquadUP and ToneDen are both dedicated to providing a high level of service and enablement to their customers. SquadUP Engage is a clear reflection of that dedication,” explains ToneDen Head of Partnerships, Tommy Knecht. “SquadUP Engage empowers SquadUP event organizers to seamlessly create sophisticated Facebook and Instagram Ad campaigns to sell more tickets, no matter how big or small their marketing budgets may be.”

SquadUP offers a fully-featured mobile app for attendees and organizers, in addition to a white-labeled implementation package for enterprise customers that enables them to sell more tickets and save valuable time. Because of SquadUP’s targeted focus and integrations for the complexities of event marketing, ToneDen is a seamless fit. ToneDen achieves higher ROI for event promoters in part by offering features that are not otherwise available to marketers inside of native social advertising platforms. In addition to event-specific audience targeting and budget optimization, ToneDen offers pre-built campaigns called Playbooks that cover a promoter’s entire event marketing lifecycle—incorporating social ads, direct messenger channels like Facebook Messenger, and fan activations to automate multiple tasks within a single campaign. ToneDen also offers Dynamic Event Ads to remarket an entire event calendar in just one campaign. 

“We’re always looking for tools to help our customers sell more tickets. There are a lot of people out there selling snake oil, but in ToneDen we’ve found a committed partner with a deep technical skillset and a product that truly works,” says Willie Litvack, SquadUP CEO. “Our white-label and mobile-first solution is best-in-class, by complementing our core product with a data-driven marketing module we’re giving event organizers the most advanced and comprehensive feature set available in primary ticketing today.”

About SquadUP

SquadUP is a mobile-first ticketing, event management, and audience engagement platform. The Company provides software to more than 1000+ event organizers including The Tribeca Film Festival and Television Festivals, American City Business Journals, The New York City Wine and Food Festival, The South Beach Wine and Food Festival, The Charleston Wine + Food Festival, The James Beard Foundation and The Village Vanguard. The platform's major value proposition hinges on an integrated, fully-featured mobile app for attendees and organizers in addition to a completely white-labeled implementation package for enterprise customers. For more information visit: https://www.squadup.com/

About ToneDen 

ToneDen is an automated social marketing platform, helping over 1M creators, businesses, and brands grow online. For more information visit: http://www.toneden.io.    

SquadUP Media Contact: 


ToneDen Media Contact: 

Mel Mabugat-Wagner, Marketing Director 


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