Whether you’re head over heels or lovesick, it’s impossible to ignore February 14. Valentine Day spending was up last year, with retail spending exceeding $20 billion — the highest it’s been in two years. And that money buys more than diamonds and roses: people spent $3.5 billion  to create the perfect evening out. 

If you’re picturing white tablecloths and oysters, think again: lovebirds under the age of 34 celebrate the holiday far more than their older counterparts. And everyone knows that there’s nothing sexy about a stuffy date. Live events — concerts, comedy clubs — are the perfect alternative to overpriced prix fixe dinners. 

Ready to make a date with sky-high ROAs? Check out the top Valentine’s Day campaigns on ToneDen and swoon. 

Pepper Entertainment: Adventure Club Valentine’s Day

Pepper Entertainment is a Pollstar Top 100 Worldwide Promoter. Based in Sioux Falls, South Dakota, the promoter began in a basement in 2006 and has been growing ever since. 

Last year, Pepper Entertainment ran a conversion campaign to promote a Valentine’s Day show by Canadian chillstep duo Adventure Club. They spent $100 and reached nearly 13,000 fans. 76 people clicked and 33 of them purchased. 

The campaign brought in more than $2,000 in ticket sales — a 20.7x return on ad spend

IndyMojo Presents: Funky Valentines

Why limit Valentine’s Day hijinx to the 14th? Promoter IndyMojoPresents knows that the more funk, the better--which is why they organized three nights of grooves. 

IndyMojo Presents helped lovebirds funk up their Valentine’s Day weekend last year with a show by Moon Hooch, a night with Michael Menert & The Pretty Fantastics, and finally The Funk Hunters and jckLNDN. Overseen by Matt Ramsey, IndyMojo’s Director of Promotions, he placed an ad and spent just under $50 on a six-day conversion campaign that ran on Facebook.

Over the course of those six days, IndyMojo’s ads reached more than 7,000 people. 43 funk fans clicked through and spent almost $900 on tickets. The result? An 18x return on ad spend


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