JoAnna Novak

Our
Head of Education
Customer Stories

How Lanova Got 45x More Spotify Followers with the Spotify Growth Playbook

Get more followers on Spotify and drive your Spotify monthly listeners

Customer Stories

How One Metalcore Band Found Fans On Spotify, YouTube, and Instagram, with ToneDen's Growth Suite

Outline in Color Gains Thousands of New Fans

Customer Stories

How BeerFest Australia Got More Instagram Followers with the Instagram Growth Playbook 

The Fastest, Simplest Way to Grow on Instagram

Customer Stories

Nederlander's Drive-In Sold Out So Fast They Had to Add a Third Night 

How they used ToneDen to market a drive-in concert series and a livestream

Customer Stories

How to Get More Streams from Algorithmic Playlists on Your Next Single

(Tia Gostelow Did It)

Customer Stories

How The Maguas Rock Spotify Promotion with ToneDen

Growing on Spotify: 3,000 New Followers and Counting

Customer Stories

How RAC Gets More Twitch Followers with StreamLinks

Building a consistent streaming viewership on Twitch

Customer Stories

How Chloe Gilligan Nearly Doubled Her Monthly Listeners on Spotify

Unlocking Growth Opportunities with ToneDen

Customer Stories

Livestream Marketing for Cassian’s Album Release Party

A StreamLinks Success

Product Releases

Welcome to ToneDen Academy

A new digital learning community for music and event marketing

Customer Stories

How Lincoln Park Zoo Promotes Livestreams with ToneDen

The future of livestream marketing

Product Releases

Grow on Spotify, YouTube, and Instagram

Introducing ToneDen’s Social & Streaming Growth Suite

Customer Stories

How to Get More Spotify Followers: Hip-Hop Edition

Mills Supreme Grows His Fanbase with the Spotify Growth Playbook

How To Guides

Understanding the Spotify Algorithm

Understand the Spotify algorithm today; get playlisted tomorrow.

Customer Stories

The Key to Spotify Playlist Submission

How Mo Lowda & The Humble Got 610 New Spotify Followers & Playlisted 4x

Product Releases

Introducing Canva

The Secret Tool That Guarantees Your Creatives Crush Ad Performance

How To Guides

ToneDen’s Music Marketing Tools Guide

A one-stop-shop for all your music marketing needs

COVID-19 Resources

Pause Advertising on Any Cancelled Events or Events within the 8 Week CDC Window

COVID-19 Resources

Apply for SBA Loans or Emergency Loans

COVID-19 Resources

Encourage Your Team To Work Remote & Adopt Remote Communication Tools

COVID-19 Resources

Advertise Your Fall, Winter, and Spring Events with Dynamic Event Ads for $1/day

COVID-19 Resources

Promote a GoFundMe Campaign with this Free Playbook

COVID-19 Resources

Retain/Grow Relationships with Artists

COVID-19 Resources

Provide Free (or Paid) Live Streams

Customer Stories

Jackson Whalan Finds New Fans with ToneDen

How the Spotify Growth Playbook helped him gain 1,500 followers in less than a month

Customer Stories

Position Music Fuels Spotify Followers with ToneDen 

How Floyd Wonder added 189 Spotify followers in six days

Customer Stories

Waterfront Concerts Sees 10x Returns with ToneDen's Google Ads

Coupled with Facebook Ads, ToneDen’s Google Ads are a total package for any digital marketer

All Hands

Women in Tech & Music: Morgan Paros

Violinist, vocalist, songwriter, LA-based Morgan Paros talks classical violin, videogame scores, and women in music.

Unlisted

How Uncorked Chicago Wine Festival Netted Over 5,000 Facebook RSVPs

What’s their secret?

Unlisted

How Uncorked Chicago Wine Festival Netted Over 5,000 Facebook RSVPs

What’s their secret?

All Hands

Meet the Team: Sterling Witt

Say hello to Sterling Witt, our Director of Sales.

All Hands

Hot Ticket Picks We're Talking About

Harry Styles, Cirque du Soleil, and Atelier Crenn

News

Ticketbud Partners with ToneDen to Automate Social Marketing for Event Creators

Meet Ticketbud Ad Engine

Customer Stories

lord bazel Slings Gold with ToneDen

An Asset for eCommerce

All Hands

7 Booking Truths from Nederlander Concerts

“Club shows, theaters, arenas, festivals: Every single show is its own different business model.” 

Customer Stories

How The Crocodile Slays Seattle’s Slickest Shows 

DEAs + Retargeting = A 69x Match Made in Heaven

Unlisted

How The Crocodile Slays Seattle’s Slickest Shows 

DEAs + Retargeting = A 60x Match Made in Heaven

All Hands

What We're Resolving in 2020

Customer Stories

Top Valentine's Day Campaigns

Fall in love with double-digit ROAS

Customer Stories

Sierra Nevada Owns Oktoberfest with ToneDen

How they crush advertising on social media and sell-out events

All Hands

Meet the Team: Parker Reyes

Say hello to ToneDen's new Customer Success Manager, Parker Reyes.

All Hands

What We're Talking About in December

Shredding the gnar, Zac Clark, Cambodia, and more

Customer Stories

Prekindle Partners with ToneDen

A PaaS Partnership That Sparks Sales and Growth

Customer Stories

The Vogue Theatre Aces Audiences with ToneDen 

E-40 Brings in the Earns and 46.1x ROAS

Customer Stories

Light in the Attic Stays Lit with ToneDen

“Nothing Under Double-Digit Returns”

All Hands

Meet the Team: Corrine Poorman

Say hello to ToneDen's new Director of Demand Generation, Corrine Poorman!

All Hands

Five Quick Questions with Peter Borenstein

Talking to Peter Borenstein, founder of RJFund

Customer Stories

Drusky Entertainment Expands Their Reach with ToneDen

An integration that's seamless

All Hands

Meet the Team: Ethan Frigon

Say hello to ToneDen's new Support Engineer, Ethan Frigon

Customer Stories

Dynamic Events Ads Make a Splash at Center Stage Entertainment

A must for multiple events

All Hands

What We're Talking About in October

Hocus Pocus, Austin City Limits, Nate's Honeymoon, and more

Customer Stories

Portland Timbers Hit High ROAS with Dynamic Event Ads

Reaching New Fans and New ROAs

All Hands

Meet the Team: Desi Gabrielle

Say hello to Toneden's new front-end developer, Desi Gabrielle.

Customer Stories

Melbourne International Arts Festival Automates with DEAS

During the festival’s three weeks, artists and fans will occupy more than 20 venues throughout Melbourne

All Hands

What We're Talking About in September

Flying, RÜFÜS DU SOL, Cheese, Winston Churchill, and more

All Hands

Five Quick Questions with Iyla Ollinger

ToneDen's Lunch & Learn sessions bring cutting-edge, educational speakers to the office

Customer Stories

AdHoc Presents Achieves the Dream with ToneDen

Audience Targeting Ramps Up the ROAS

Paid Social Ads

*EVENTBRITE* AdHoc Presents Achieves the Dream with Paid Social Ads

Audience Targeting Ramps Up the ROAS

Customer Stories

C3 Presents Wins 329.5x ROAS with ToneDen

Dynamic Event Ads help market an entire calendar of events for their casino venues

Customer Stories

Las Vegas Aviators Achieve 227x ROAs with Dynamic Event Ads

One Campaign, 70 Games

All Hands

Five Quick Questions with Michelle Mabugat

An interview with May Lunch and Learn guest Michelle Mabugat

All Hands

13 Things We're Talking About in August

Puppies, audiobooks, Tarantino, bourbon, and school supplies

Customer Stories

1988 Entertainment Expands with ToneDen

With shows in 17 venues and over 150 events a year

Customer Stories

ReedPOP Rules Convention Marketing with ToneDen

How BookCon broke 23x ROAS

Customer Stories

Humboldt County Fair Flourishes with ToneDen

A blue ribbon in digital marketing

Customer Stories

The Complex Live Sees Major ROAS with ToneDen's Dynamic Event Ads

For venues that are growing, ToneDen is a must-have

Customer Stories

True West Presents Levels Up with ToneDen

The most effective tool that you have in this day and age as a music marketer

Paid Social Ads

True West Presents Levels Up with Paid Social Ads

The most effective tool that you have in this day and age as a music marketer

Customer Stories

ArtsQuest Redefines Revitalization with ToneDen

Using ToneDen’s Event Announce Playbook to promote Musikfest

Customer Stories

Grayscale Marketing Settles Up with ToneDen

A record breaking year for Old Settler's Music Festival

All Hands

13 Things We're Talking About in June

What the ToneDen team is talking about this month

Customer Stories

Levity Live Conquers Comedy with ToneDen’s DEAs

An Investment in the Future

Customer Stories

The Iridium Ignites with ToneDen

With an interface that boils down numbers to only the most powerful, ToneDen gives The Iridium a new clarity

Customer Stories

ToneDen Boosts Venue-Promoter Relationships at Mercy Lounge

Nashville's Trio of Venues—Mercy Lounge, Cannery Ballroom, and The High Watt

Customer Stories

The Icho Group Transcends Tour Marketing with Tour FanLinks

More than 100k fans clicked on the Tour FanLink for Travis Greene's See the Light Tour

Customer Stories

The Majestic Ventura Theater Transforms with ToneDen

A ninety day transformation after using ToneDen

Customer Stories

Beatport’s Custom Contests Bring Beats to Schools

Beatport is the worldwide home of electronic music for DJs, producers, and their fans

Customer Stories

Dynamic Event Ads Mean Double Digit ROAs for Smart Financial Centre

An extra boost for a marketing expert

Customer Stories

How Concord Music Hall Combines Contests and Instagram Stories

ToneDen's Playbooks are a great way to increase ticket sales and grow your subscriber lists

Paid Social Ads

How Concord Music Hall Combines Contests and Instagram Stories

Paid Social Ads' Playbooks are a great way to increase ticket sales and grow your subscriber lists

Customer Stories

How SLP Concerts Keeps Marketing a One-Man Show

With only one person on marketing, promoter SLP Concerts still manages to crush their return on ad spend

Customer Stories

First Avenue Hits New Highs with ToneDen

If ToneDen has been an asset to a club like First Avenue, it stands to reason that it could help other clubs, too

Customer Stories

MRG Group Goes Massive with ToneDen

The country’s largest independent concert promoter and venue owner, MRG puts on more than 600 events a year

How To Guides

The Event Marketing Guide You Need Now

Everything you need to know in three easy steps

Customer Stories

Pepper Entertainment Crushes with ToneDen

Enter Dynamic Event Ads and 141x ROAs

Customer Stories

Salt River Fields Grand Slams with ToneDen’s Dynamic Event Ads

The definition of a game changer (265x ROAS)

Customer Stories

Rick Bronson’s Returns Are No Joke with ToneDen

Automating to advance the arts

Customer Stories

Meow Wolf Takes Immersive to the Edge with ToneDen

Trying to define Meow Wolf is like trying to define joy.

Customer Stories

The Birchmere Lives Up to the Legend with ToneDen’s Dynamic Event Ads

(because 295x returns on ad spends are the stuff of legends)

Customer Stories

Casino Ballroom Counts Massive Returns with ToneDen’s Dynamic Event Ads

ROAS Up, Ad Spend Down: The Power of DEAs

Customer Stories

Stoney’s Rockin’ Country Rakes It In with ToneDen’s Dynamic Event Ads

(we’re talking 100x return on ad spend)

Customer Stories

Waterfront Concerts Makes Waves with ToneDen’s Dynamic Event Ads

A new way to promote multiple events

Customer Stories

Prime Social Group Breaks Away from the Pack with ToneDen

The old saying is “it takes a village”

Paid Social Ads

Prime Social Group Breaks Away from the Pack with Paid Social Ads

The old saying is “it takes a village”

Customer Stories

Fathom Events Rules Retargeting with ToneDen

Taking the risk out of timelines and targeting

Customer Stories

ONErpm Advances Artists, Around the Globe

How a worldwide leader in music distribution and marketing does more than ever with ToneDen

Customer Stories

Liquified Owns One-on-One with ToneDen

“Whenever I have an idea, I run it by ToneDen."

Customer Stories

Iration Says Mahalo with ToneDen

With ToneDen’s Tour Announce Playbook, Social Sound System launched a Facebook ad campaign to promote Iration’s upcoming tour

Customer Stories

Red Truck Beer Company Brews Innovations with ToneDen

Red Truck Beer Company hosts a concert series at a truck stop

Customer Stories

The Blind Pig Unites Talent Buyers and Marketers with ToneDen

Settlement reports bridge the divide between buyers and marketers