JoAnna Novak

Our
Head of Education
Customer Stories

ToneDen Boosts Venue-Promoter Relationships at Mercy Lounge

Nashville's Trio of Venues—Mercy Lounge, Cannery Ballroom, and The High Watt

Customer Stories

The Icho Group Transcends Tour Marketing with Tour FanLinks

More than 100k fans clicked on the Tour FanLink for Travis Greene's See the Light Tour

Customer Stories

The Majestic Ventura Theater Transforms with ToneDen

A ninety day transformation after using ToneDen

Customer Stories

Beatport’s Custom Contests Bring Beats to Schools

Beatport is the worldwide home of electronic music for DJs, producers, and their fans

Customer Stories

Dynamic Event Ads Mean Double Digit ROAs for Smart Financial Centre

An extra boost for a marketing expert

Customer Stories

How Concord Music Hall Combines Contests and Instagram Stories

ToneDen's Playbooks are a great way to increase ticket sales and grow your subscriber lists

Customer Stories

How SLP Concerts Keeps Marketing a One-Man Show

With only one person on marketing, promoter SLP Concerts still manages to crush their return on ad spend

Customer Stories

First Avenue Hits New Highs with ToneDen

If ToneDen has been an asset to a club like First Avenue, it stands to reason that it could help other clubs, too

Customer Stories

MRG Group Goes Massive with ToneDen

The country’s largest independent concert promoter and venue owner, MRG puts on more than 600 events a year

How To Guides

The Event Marketing Guide You Need Now

Everything you need to know in three easy steps

Customer Stories

Pepper Entertainment Crushes with ToneDen

Enter Dynamic Event Ads and 141x ROAs

Customer Stories

Salt River Fields Grand Slams with ToneDen’s Dynamic Event Ads

The definition of a game changer (265x ROAS)

Customer Stories

Rick Bronson’s Returns Are No Joke with ToneDen

Automating to advance the arts

Customer Stories

Meow Wolf Takes Immersive to the Edge with ToneDen

Trying to define Meow Wolf is like trying to define joy.

Customer Stories

The Birchmere Lives Up to the Legend with ToneDen’s Dynamic Event Ads

(because 295x returns on ad spends are the stuff of legends)

Customer Stories

Casino Ballroom Counts Massive Returns with ToneDen’s Dynamic Event Ads

ROAS Up, Ad Spend Down: The Power of DEAs

Customer Stories

Stoney’s Rockin’ Country Rakes It In with ToneDen’s Dynamic Event Ads

(we’re talking 100x return on ad spend)

Customer Stories

Waterfront Concerts Makes Waves with ToneDen’s Dynamic Event Ads

A new way to promote multiple events

Customer Stories

Prime Social Group Breaks Away from the Pack with ToneDen

The old saying is “it takes a village”

Customer Stories

Fathom Events Rules Retargeting with ToneDen

Taking the risk out of timelines and targeting

Customer Stories

ONErpm Advances Artists, Around the Globe

How a worldwide leader in music distribution and marketing does more than ever with ToneDen

Customer Stories

Liquified Owns One-on-One with ToneDen

“Whenever I have an idea, I run it by ToneDen."

Customer Stories

Iration Says Mahalo with ToneDen

With ToneDen’s Tour Announce Playbook, Social Sound System launched a Facebook ad campaign to promote Iration’s upcoming tour

Customer Stories

Red Truck Beer Company Brews Innovations with ToneDen

Red Truck Beer Company hosts a concert series at a truck stop

Customer Stories

The Blind Pig Unites Talent Buyers and Marketers with ToneDen

Settlement reports bridge the divide between buyers and marketers

Customer Stories

First Fleet Covers Concerts and Festivals with ToneDen

First Fleet Concerts, based out of Des Moines, is growing faster than ever with ToneDen's Playbook campaigns

Customer Stories

Avant Gardner’s “Seamless” IG Stories Ads with ToneDen

Brooklyn's indoor-outdoor events complex embraces Instagram Stories ads

Customer Stories

Revolution Live Aces Audience Targeting with ToneDen

Audience Builder is a game-changer for Revolution Live

Customer Stories

Veld Finds the Forefront with ToneDen

See how Veld Music Festival rapidly increases ticket sales with ToneDen's Event On-Sale Playbook

Customer Stories

Poly&Co Toasts with ToneDen

Poly&Co’s client list is a who’s who of cool

Customer Stories

Musical Earth Goes Against the Grain with ToneDen

How one publicist stands out in the feed

Customer Stories

Hargray Capitol Theatre Wins Event Announces with ToneDen

Brandon Bish at Hargray Capitol Theatre solves event announce challenges with ToneDen's Playbook

Customer Stories

Autograf Spotifies Smarter with ToneDen

If you're using Spotify, you need ToneDen

How To Guides

Meet the Flash Sale

How flash sales mitigate the maintenance period

Customer Stories

Ruth Eckerd Hall Wins On-Sales with ToneDen

the Event Announce Playbook is a lifesaver

Customer Stories

Lightning In a Bottle Sells Out Festivals with ToneDen's Event Announce Playbook

See how DoLab's marketing director, Y2, uses ToneDen's playbooks to sell out their world famous festival, Lightning In A Bottle

Customer Stories

Wagner Noël Grows with ToneDen

Wagner Noël uses ToneDen's new Playbooks to crush a pre-sale campaign

Customer Stories

Bob Nocek Lassos Them In With ToneDen

The North Carolina promoter is one of the most revered in the region

Thought Pieces

Messenger vs. Email

Meet your new secret weapon

Customer Stories

Noise Pop Smashes Pre-Sale with ToneDen

Independent production company Noise Pop has been championing independent culture since 1993

Customer Stories

How Smart Financial Centre Does Pre-Sales with ToneDen

The stage at SFC has already been graced by Jerry Seinfeld and KISS, Bollywood stars and Disney acts

Thought Pieces

Buy In Your Undies, Stay In Your Undies

Today's buyers shop online and in stores

Customer Stories

The Hamilton LIVE Drives Messenger Numbers with ToneDen

The Hamilton is where DC music-lovers go when they want to embrace that upscale vibe

Thought Pieces

Newsfeed Apocalypse

Navigating Facebook's changes doesn't need to capsize you

Customer Stories

Bourbon Theater Lights Up Lincoln with ToneDen

The Bourbon Theater racks up Messenger subscribers with ToneDen's Event Announce Playbook

How To Guides

Escaping the Maintenance Period

This period after announcement and before the show is known as the “maintenance period” —that’s when purchasing skids to a halt

How To Guides

Selling Tickets Is Hard: We Get It

Advertising and promoting a show is no joke. Learn how you sell your tickets and own your marketing strategy 

How To Guides

Stop Boosting (Do This Instead)

Who wouldn't want to spend less and make more? 

How To Guides

Three Ways to Win Big at Facebook Marketing

With ToneDen, multiple audiences, multiple creatives, and budget optimization let you win at Facebook marketing 

Customer Stories

Brooklyn Bowl Las Vegas Strikes with ToneDen

Brooklyn Bowl Las Vegas uses ToneDen "all week, every week"

Thought Pieces

Retail's Unexpected Renaissance

Stop calling it dead already

How To Guides

What Should I Expect From My First Ad Campaign?

Advertising is an investment

Customer Stories

Faction Bests the Biz with ToneDen

From the patio at Faction Entertainment, Christian Edusada can see the white letters of the Hollywood sign

Customer Stories

Nederlander Takes the Stage with ToneDen

Quinn Kim’s commute is lined with stars