Creating Your First Event Ad Campaign

Basic Details: Event Details

This section allows you to determine in which geographies your ads will be served.

Enter the Location of Your Event

You can choose in which locations you'd like your ads to be served by typing into the field below “Locations.” Enter any city, region, or country into the field.

You can also re-use locations you've selected in previous campaigns by pressing “Select from previous campaign.”

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Pro Tip: Use the +50 mile radius. Campaigns with a wider geographic range tend to perform better than those with narrower ranges. If the location you're trying to target doesn't initially show up, type the city name without commas and then select it from the drop-down.

Select an Age Range for your Event

You can choose the age range of the people your ads will be served to by selecting one of the three available options:

  • "All Ages” is best suited for events available to all ages
  • “18+” is best suited for events available to people 18+
  • “21+” is best suited for events available to people 21+
Pro Tip: Campaigns with a wider age range tend to perform better than those with narrower age ranges.

Contents

Edit Objective: Choosing an Objective
Basic Details: Select Accounts
Basic Details: Event Details
Set-up Campaign: Modify Target Audiences
Set-up Campaign: Set Schedule
Set-up Campaign: Set Budget
Set-up Campaign: Design Ad
Set-up Campaign: Set a Goal