Facebook Messenger

Creating a Facebook Messenger Campaign

Now that you’ve gained new Facebook Messenger subscribers through a ToneDen contest or Playbook, it’s time to send them a meaningful note or compelling offer.

It's easy to create a Messenger campaign and reach your audience.

Step 1 - Select Your Facebook Page

Confirm which Facebook page you’ll be sending messages from by selecting it from the dropdown menu. Then, select "Continue" to choose your audience segment.

Step 2 - Select Your Audience and Design Your Message

In the next menu, you can select which audience segment you’ll be sending messages to and create your Facebook message.

You can insert buttons into your message, add images, and insert cards.

We do not recommend sending more than one item in a message at a time because it will trigger Facebook’s spam filters and will likely cause receiving users to unsubscribe.

Create Your Own Segment

Begin by clicking the “Audience” tab in your top navigation bar; then click the “People" tab.

From there, click the dropdown menu on the far left titled “Subscribed to Messages from Facebook Page.” Select your page and then press “Save Segment” in the top right corner.

Click “Message” in the top-right corner to begin creating your message.

Step 3 - Review and Send

In the final menu, you can name and add tags for your organization. Then, you can launch your Messenger Campaign, save it as a draft, or schedule to send it in the future.


How to Set Up Facebook Messenger with ToneDen
Creating a Facebook Messenger Campaign
How Do I Test My Messenger Ads?