Marketing Music Content

Album Marketing Campaign Strategy

Putting out an album follows a reliable trajectory. The more you tie social marketing efforts to your release timeline, the more successful the entire release will be!

Using ToneDen throughout Album Release:

A forward-looking marketing strategy powered by ToneDen helps you stay on top of your game.

This example campaign assumes the typical three months between release of the first single and the EP/album.

  • 14 Days Before Release - Pre-Release Playbook Campaign
  • Social Media posts 14 days ahead of time teasing upcoming release
  • Social Media posts 7 days ahead of time teasing upcoming release
  • Social media post on day of release
  • Day 0 - Single #1, Contest Campaign to Save Track
  • Social Media posts 14 days ahead of time teasing upcoming release
  • Social Media posts 7 days ahead of time teasing upcoming release
  • Social media post on day of release
  • Day 20 - Social Unlock to Stream Teaser of Music Video on YouTube
  • Social Media posts 14 days ahead of time teasing upcoming release
  • Social Media posts 7 days ahead of time teasing upcoming release
  • Social media post on day of release
  • Day 30 - Release Music Video
  • Social media post on day of release and every other day with different clips of the music video
  • Day 60 - Single #2, Contest Campaign to Pre-Save Album & Save Single #2
  • Social Media posts 14 days ahead of time teasing upcoming release
  • Social Media posts 7 days ahead of time teasing upcoming release
  • Social media post on day of release
  • Day 90 - EP/Album Release, Contest Campaign to Save Album
  • Social Media posts 14 days ahead of time teasing upcoming release
  • Social Media posts 7 days ahead of time teasing upcoming release
  • Social media post on day of release / Facebook Messenger Alert

You can host a physical giveaway using Contests or a digital giveaway using Social Unlocks—they're interchangeable.

Using Social Unlocks, you can setup a simple Pre-Save / Save campaign without a giveaway component.  


Contents

How to Create Music Playbooks
Creating Your First Music Ad Campaign
Independent Artist Marketing
Album Marketing Campaign Strategy
How To Create a Spotify Pre-Save Playbook