Creating Target Audiences

How to Target Facebook Interests

If you're looking to reach individuals beyond those who've liked your Facebook Page or followed your Instagram profile, then building Facebook audiences using Facebook Interests is a great targeting option for you.

Inclusion in this target audience is based on what people have included in their profiles, as well as the Pages, Groups, and other things on Facebook with which they’ve connected. This includes sections like interests, activities, favorite music, movies, and TV shows.

The availability of the brand as an “interest” is incredibly arbitrary; Facebook will add and remove certain “interests” without notifying anyone.

For example, acts with millions of followers on Facebook and Instagram such as “Marshmello” are unavailable as an interest to target.

If an interest is unavailable in Facebook, it will also be unavailable to target in the service.

To target interests on ToneDen, begin by pressing “Add New” or “Change Template,” then “Facebook,” then “Facebook Interest Audience.” Select the interest name under the “Advanced Targeting” section in the “Share at least ONE of the following Interests” field:

Sometimes your brand will not show up as an interest. If this is the case, two of the options you can explore are using more advanced custom audiences or inputting comparable brands to yours as interests.

Contents

How to Create Lookalike Audiences
How to Target People Who Have Interacted With Facebook Events
How to Target People Who Have Viewed Your Videos on Facebook and Instagram
How to Target People Who Have Engaged with a Facebook Page
How to Target People Who Have Visited Your Website or Web Pages with Your Facebook Pixel
How to Target Email Subscribers on Facebook
How to Target Facebook Page Likes
How to Target Related Artists Using Spotify
How to Target Facebook Interests