Marketing Music Content

Independent Artist Marketing

ToneDen is used by Independent Artists without label resources or a large marketing budget to promote their music.

Here's our strategy for emerging independent artists using ToneDen.

Zero Budget Marketing

Don't have any budget to spend? We recommend starting with our data capture tools to start building a mailing list and online presence.

You can do this by:

Organically post about the campaign on socials (Facebook, Instagram and Twitter) and see how it performs without any budget.

To reach a substantial audience on social media, we recommend you spend a minimum of $5 per day to increase your reach and engagement.

Small Budget Marketing

Have a small budget to spend and want to ensure it makes an impact?

You can do this by:

  • Creating a Playbook that promotes a release through an automated campaign

Select one of the following Playbooks depending on where you are within the release lifecycle:



How to Create Music Playbooks
Creating Your First Music Ad Campaign
Independent Artist Marketing
Album Marketing Campaign Strategy
How To Create a Spotify Pre-Save Playbook