Installing Conversion Tracking

Setting Up Your Facebook Pixel

In this article, we'll cover how to install a pixel on your website, track actions on your site that you care about, and make sure that your pixel is working.

Before you begin

  • You'll need a website for your business.
  • You must be able to update your website's code.

1. Create a Facebook pixel

  1. Go to your Pixels tab in Events Manager.
  2. Click Create a Pixel. Click Create in the box that appears to finish creating your pixel.

2. Add the Facebook pixel to your website

Once you've created your pixel, you're ready to put the Facebook pixel code on your website. Choose the statement below that best fits how you make updates to your website's code for instructions:

  • Someone else makes changes to my website
  • If someone else updates the code in your website, then follow the steps below to email them instructions to set up the Facebook pixel on your site.
  1. Go to the Pixels tab in Ads Manager.
  2. Click Set Up Pixel
  3. Click Email Instructions to a Developer.

Enter the recipient’s email address. Click Send at the bottom of the page.

  • I update my website's code
  1. Locate the header code for your website
  2. Go to your website's code and find the header of your website. Copy the entire code and paste it in the header of your website. Paste the code at the bottom of the header section, just above the closing head tag.

Check that your code's working correctly: Click Send Test Traffic after placing the code on your website to make sure your pixel's working properly. If your status says "Active," your base code has been installed correctly. This can take several minutes to update.

  • My site is hosted on a popular website platform
  1. Select your platform or tag manager from this list of partner integrations for an easier way to set up your pixel. If you don't see your platform there, then check out one of the other two ways of setting up your pixel above.

3. Track actions that matter to your business

After you've placed the pixel your website, add events to track specific actions people take on your website.

About events

Events are actions that happen on your website (i.e., someone makes a purchase). To track an event, you'll need to place a piece of code on your website to help Facebook understand that someone has taken an action.

Set up events on your website

  • Go to the Pixels tab in Events Manager.
  • Click Set Up Pixel.
  • Click Manually Install the Code Yourself.
  1. Click Continue.
  2. Click Install Events.
  3. Click the toggle icon next to an event you'd like to track.

Track Event on Page Load: Choose this option if the action you care about can be tracked when someone lands on a certain page, like a confirmation page after completing a purchase. Add event parameters, like Conversion Value or Currency, to measure additional information about your event (Recommended)

  1. Copy this event code and paste it on the relevant page of your site. Be sure not to modify the pixel code you've already placed in the header of your website.
  2. For page load events: Place the code just below the closing header section of the page (for many websites, this will be right after the opening <body> tag).

4. Make sure your pixel's working correctly

The Facebook Pixel Helper is a troubleshooting tool that helps you find out if your pixel is working correctly. This Chrome plugin locates a Facebook pixel on a website, checks for errors, and understands the data that's coming from a pixel.

Install the Pixel Helper

Before getting started, you'll need to have the Chrome web browser. If you don't have it yet, install the Chrome browser then follow these steps:

  1. Go to the Chrome web store and search for the Facebook Pixel Helper.
  2. Click + Add to Chrome. Click Add extension.

Once you've successfully installed the extension, you'll see a notification that the plugin has been added to Chrome and a small icon will show in your address bar.

Check that your pixel's working

  1. After you've installed the Pixel Helper, click the Pixel Helper icon in the address bar.
  2. Check the popup to see any pixels found on that page and whether they've been set up successfully.

If the Pixel Helper finds a pixel on your site and there are no errors, then you're ready to start creating Facebook ads with your pixel.


How to Install Your Facebook Pixel on Eventbrite
Setting Up Your Facebook Pixel