Creating Your First Event Ad Campaign

Set-up Campaign: Modify Target Audiences

Modify Target Audiences

You can choose who sees your ads in the Modify Target Audiences section.

Takeaway: Choosing the right audiences is extremely important to your campaign's success. Learn more about how to reach your target audiences here.

Adding Audiences with Audience Builder

Press the “Add New” button to add an audience.

After pressing “Add New,” select an "Audience Template” for your audience in the “Audience Builder” section.

Audience Templates are designed to give you a quick way to target a particular type of person on Facebook or Instagram.

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Different Audience Templates provide different targeting options.

You can pick Audience Templates in the “Recipes” column. There are different Audience Templates depending on which data source you choose from the “Ingredients” column.

For example, the “Facebook Interest Audience” template in the Facebook Ingredients data source allows you to create an audience of all Facebook users narrowed by specific interests of people on Facebook.

The “Facebook Page Likes” template in the Facebook Ingredients data source allows you to create an audience of individuals who are “connected” to your Facebook Page.

Takeaway: The "Facebook Interest Audience” template is the easiest template to start using. The majority of advertisers are already familiar with interest-based targeting.
Pro Tip: Campaigns with multiple audiences increase the number of conversions by over 20%. Learn more about the benefit of incorporating multiple audiences here.

Configuring an Audience Template

After choosing an audience template, your new audience will appear in the section below “Modify Target Audiences."

You can configure the audience template further by clicking on the audience box, which will prompt a menu to appear to your right.

For example, if you’re using the “Facebook Interest Audience” Audience Template, you can skip immediately to the “Advanced Targeting” section and begin typing interests in the field below the “Find people who share at least ONE of the following Interests” text.

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The estimated size of that audience will be found in the center column below the name of the audience in a section titled “Approximate Size.”

Takeaway: If you’re using the “Facebook Interest Audience” template, after typing and selecting just one interest in the “Search likes on Facebook” box, the service will provide more targeting recommendations.

If you’re using a different template, you'll need to configure “Template Options” before the audience is ready for use.

For example, with the “Facebook Custom Audience” Audience Template, you can choose which custom and/or saved audiences you'd like to import from Facebook or directly upload a CSV of a contact list.

Pro Tip: Automatically target anyone who has purchased or RSVP’d to one of your past Eventbrite events by using the “Eventbrite Audience of Past Attendees” Audience Template.

Removing Audiences, Duplicating Audiences, or Changing an Audience Template

If you'd like to remove an audience from your campaign, you have two options:

  1. Click on the trashcan icon in the top right corner of the audience box located in the “Modify Target Audiences” column
  2. Click on the “Remove” text located in the right-hand column that you use to configure the Audience Template
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If you'd like to duplicate an audience, you have two options:

  1. Click on the folded papers icon in the top right corner of the audience box located in the “Modify Target Audiences” column
  2. Click on the “Duplicate” text located in the right-hand column that you use to configure the Audience Template
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To change an audience template without deleting the audience, click on “Change Template” in the right-hand column that you use to configure the Audience Template.

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Using and Saving Sets

In the habit of using multiple audiences for every ad campaign that you launch? Save time with Sets.

A Set is a group of multiple target audiences that are included in an ad campaign.

If you notice that you use a similar group of audiences for the majority of your campaigns, you can save that group as a Set by clicking on the “Save Set” button at the top of the “Modify Target Audiences” column.

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If you use this set in the majority of campaigns you create, you can also check the box that says “Make Default Set for New Campaigns” so that the Set will automatically appear when making a new campaign.

Takeaway: Incorporating multiple audiences is one of the best ways to build a successful campaign. Check out our Cheat Sheet section to find a recommended audience mix for your vertical here.
Takeaway: Our automated budget allocation will automatically portion your budget so you're spending on the audiences most likely to purchase at any time. Learn more about our automated budget allocation here.

Contents

Edit Objective: Choosing an Objective
Basic Details: Select Accounts
Basic Details: Event Details
Set-up Campaign: Modify Target Audiences
Set-up Campaign: Set Schedule
Set-up Campaign: Set Budget
Set-up Campaign: Design Ad
Set-up Campaign: Set a Goal