Creating Your First Event Ad Campaign

Set-up Campaign: Set Budget

Set a Budget for the Ad Campaign

This is where you can determine how much money to spend on your Facebook Ad campaign.

Use “Total Budget” if you don't plan to frequently adjust the budget of your campaign once it's launched.

When you use the “Total Budget” option, Facebook will take the total amount you input into the “Amount” field and spend it evenly across the total number of days you chose in the “Set Schedule” step.

E.g. A four-day campaign with a $100 “Total Budget” will spend $25/day.

Use “Daily Budget” when you plan to frequently adjust the budget of your campaign once it's launched.

When you use the “Daily Budget” option, Facebook will take the amount you input into the “Amount” field and spend it daily.

E.g. A four-day campaign with a $25 “Daily Budget” will spend $25/day.

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Pro Tip: Use the “Total Budget” option and spend at least $7/day for each day your campaign is live. This ensures you're maximizing your campaign's reach.
Takeaway: The minimum cost for your campaign to run is $1/day per audience in your campaign. If your budget isn't large enough to include all your audiences, try running a shorter campaign rather than excluding audiences.

Contents

Edit Objective: Choosing an Objective
Basic Details: Select Accounts
Basic Details: Event Details
Set-up Campaign: Modify Target Audiences
Set-up Campaign: Set Schedule
Set-up Campaign: Set Budget
Set-up Campaign: Design Ad
Set-up Campaign: Set a Goal