Creating Your First Event Ad Campaign

Set-up Campaign: Set Schedule

When Do You Want Your Ad Campaign to Start?

Choose the day you'd like your ad campaign to begin by selecting the “Please select a start date” field.

Choose the time you'd like your ad campaign to begin by selecting the “Select a start time” field.

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When Do You Want Your Ad Campaign to End?

Choose the day you'd like your ad campaign to end by selecting the “Please select an end date” field.

Choose the time you'd like your ad campaign to end by selecting the “Select an end time” field.

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Takeaway: Expect the best results from campaigns that run within 1 to 14 days of the day of your event’s initial on-sale, and from campaigns that run within 1 to 14 days of your event date.
Pro Tip: In order to get the most out of your budget, make sure you're running your campaigns during the on-sale and closeout periods when consumers are most likely to purchase.

Contents

Edit Objective: Choosing an Objective
Basic Details: Select Accounts
Basic Details: Event Details
Set-up Campaign: Modify Target Audiences
Set-up Campaign: Set Schedule
Set-up Campaign: Set Budget
Set-up Campaign: Design Ad
Set-up Campaign: Set a Goal