Marketing for Tours

Tour Marketing Playbooks

We’ve brought together the ability to advertise, message, and promote your tour all in one campaign. Playbooks take what were once separate marketing initiatives and combine them into a single automated strategy.

Promoted Tour FanLink

Promote a landing page that features dates for an upcoming tour

How it works:

  1. Create customized FanLink landing page to showcase your upcoming tour dates
  2. ToneDen automatically adds a tracking link to each date's "Get Tickets" button
  3. Promote your tour landing page to ideal ticket buyers across Facebook & Instagram
  4. Measure and increase ticket sales across all your tour dates
Fan Experience: Click into Tour FanLink to select tour date of preference -> Get served an ad for the show of your choice and purchase tickets!
Pro Tip: Use our Bandsintown integration to auto-populate your upcoming tour details.

Live Example & Video Preview:

Promoted Tour Announce

Announce an artist tour and message fans when tickets start going on sale

How it works:

  1. Create an ad to announce your tour
  2. Customize message that fans will receive when they comment on the ad campaign to be notified when tickets go on sale

Explore other Playbook options for promoting individual shows

Promoted Ticket Giveaway

Create a ticket giveaway and advertise the contest via Facebook & Instagram to get entries

How it works:

  1. Create customized FanLink landing page to showcase your upcoming tour dates
  2. ToneDen automatically adds a tracking link to each date's "Get Tickets" button
  3. Promote your tour landing page to ideal ticket buyers across Facebook & Instagram
  4. Measure and increase ticket sales across all your tour dates
Fan Experience: Click into Ticket Giveaway -> Complete actions -> Win tickets to your upcoming tour OR receive a message with a ticket link to purchase tickets!
Pro Tip: You can either setup one giveaway and state you are giving away two tickets to a show of the fan's choice and select winner(s) from each market OR setup a giveaway per market that you can provide to the promoter to capture data within each market.  

Contents

Tour Marketing for an Artist
Tour Marketing Playbooks