Advertising Fundamentals

Why You Should Advertise

Facebook’s advertising platform has quickly become one of the most valuable tools for reaching fans and customers. It’s the most cost-effective way to reach a highly-targeted audience, drive direct sales, and increase awareness for a product or service.

Make It Social 👫

Facebook's designed their advertisements to feel like a natural extension of the user experience. By allowing advertisers to place their products between stories that people find meaningful, Facebook ensures that the users' emotional response has the potential to trigger purchasing behaviors. With Facebook’s ad platform, businesses can easily tap into the right News Feeds, reaching the most likely buyers online.

Make It Relevant 🎯

New targeting features allow businesses to segment users based on language, gender, workplace, geographic location, education level, age, relationship status, and even profile keywords. The level of granularity in hyper-targeting has become a completely new way to find and reach consumers. The ability to target across an array of user characteristics enables marketers to effectively reach the right people at the right time.

Make It Measurable 📈

Tracking conversions lets marketers measure which ads are performing best and optimize their campaigns for higher click-through rates. These campaigns perform better by getting the best ads in front of the right people, ultimately helping marketers realize their target ad spend ROI.

Facebook's advertising platform ensures advertisers can deliver the most relevant ad to the right user. In just a few years, these solutions have transformed how businesses large and small can reach buyers affordably.

Key Takeaways:
  • Our behaviors, interests, habits, and emotions are being catalogued on a massive scale.
  • The majority of decisions are informed by emotions; social networks are the best channels to influence those decisions today.
  • With sophisticated targeting and tracking capabilities, social platforms allow you to target your ideal buyers, which drives more desired results.

Contents

Why You Should Advertise
Why Advertising Is an Investment
What is Conversion Tracking?
How to Target Your Audience
What is A/B Testing?
Advertising Term Glossary