Before we make campaigns it is important to understand how Spotify works. It is also important to understand why we focus so much energy on Spotify marketing.
Spotify is our biggest priority from a music marketing standpoint. This is because of the superior leverage opportunities it creates for artists.
Here are three reasons why sending a fan to Spotify yields higher returns for artists than other platforms.
Spotify has the most in-app real estate dedicated to music discovery. No other streaming service has invested in music recommendation like Spotify has. There are billions of algorithmic playlists that Spotify uses to get your music in front of new fans. Getting your music into these playlists is easier than on other platforms. All you have to do is actively send the right fans to your Spotify artist profile. This means artists get more streams with Spotify than platforms with less robust recommendation tools.
The recorded music industry cares about Spotify more than other platforms. An unsigned artist with 1,000,000 streams on Spotify is more attractive than an artist with the same on YouTube. This means you have more negotiating power when you are popular on Spotify.
The live music industry cares about Spotify more than other platforms. Talent buyers consider the amount of Spotify streams an artist is getting in a local market when booking an act. This means you can command higher booking fees when you are popular on Spotify.
In summary, sending fans to Spotify is a must. The service promotes your music for you while you sleep. You get more leverage for your record label deals when you have more Spotify streams. And you are able to command higher booking fees when you have more Spotify streams.
We recommend reading the Spotify Promotion Guide first. The guide will give you a solid understanding of how to get more followers and streams on the platform:
You can then move onto the next part of the music promotion guide afterwards: