event playbook

Tour Announce Playbook

  • Create a perfect ad to announce your tour
  • Generate and measure ticket sales with tour announcements
  • Grow your Facebook Messenger subscriber list

Announce an artist tour and message fans when tickets go on sale to increase purchases.

Measure and increase revenue added from a tour announcement

Announcing a tour means views, likes, and comments. It's a chance to show off your latest tracks and play your greatest hits. It's the way your fans love to connect with you. In short: excitement! We help you launch a Facebook ad campaign to promote your upcoming tour.

Grow your Facebook Messenger subscriber list

Want to get that energy growing? On the day tickets go on sale, everyone who comments on the announcement post receives a message from your Facebook page with a link to buy tickets.

"ToneDen is one centralized place. If you have a manager, most of them are going to have a hard time signing into all these different platforms."

Alex Zurowski
Co-Founder, Social Sound System